EXCO is a well established company that has been open over 30 years starting in 1993. I was approached by the company to take them on and help with custom projects for their website and marketing /sales materials (catalogs, brochures, spec sheets, and line cards). When I started in 02/02/2023 the company had an unsecured website with an expired SSL certificate, no online mapping location, and basically no online presence. This company was very stagnant with no growth. The companies main source of revenue was an eBay account. Another issue was multiple forgotten old websites that were made and then forgotten, this leaving the search results for them confusing for potential customers. The website at the time had no optimization or mobile adaptability, no meta tags, or meta descriptions, the photos of the products were low quality and unprofessional/unclear, the product descriptions and information was very limited if any at all, no online customer service or listing of their different locations. The sales catalog was 15+ years old. The company also seemed to have no inventory organization or system to navigate. There were no line cards, cut sheets, or any content. This company did not have any social media account; the owner made a Facebook account with the company name , other than that they had no social media presence or activity online. Exco recognized the need to strengthen their online presence and digital strategy to stay competitive in the rapidly evolving market. Prior to the implementation of a comprehensive digital transformation plan, Exco’s online website/store lacked visibility, engagement, and revenue-generating capabilities.
- Comprehensive Competitor Research
- Technical SEO
- Form digitization
- Document management
- Location mapping
- Website security
- Website error resolution
- Inventory/database management
- Process Optimization
- Custom web design & development
- A/B testing
- Infographics, visual asset creation
- SEO setup & stategy
- CRO
- Tracking & Analytics
- Voice command SEO/search
- Queryless search optimization
- Link building strategy & implement
- National SEO optimization
- Digital Marketing & social medial strategy
- Performance Tracking
The objective for Exco was to increase their online presence, and to be able to attract a larger audience, improve customer engagement, and to generate substantial revenue and sales leads. The company needed to see some growth and improvement and not remain stagnant within their industry and market.
The strategy of implementation of the SEO and technical services provided in a combination with the overall digital transformation efforts, has clearly paid off for Exco, as evidenced by significant increase in clicks, impressions, sale leads, and revenue generated through their online presence within just one year. The company had been operating for over 30 years and had never seen this level of growth in those 30+ years as they experienced in the one year, they invested on optimizing their overall online presence and marketing strategy. This is concrete proof of how important online presence is in today’s business world.
- EXCO’s online store saw a significant increase in clicks, reaching 5.21k, & a substantial in impressions, reaching 477.42k within one year.
- Conversion rate increased 68.18% showcasing the effectiveness of the optimization efforts in converting website visitors into customers.
- Revenue grew 81.47% and employee growth 31.33% in one year after optimization
- Exco/s referring domains increased 107%
- Organic traffic increased 654%
- Organic pages increased 1,368%
- Website performance 5700% increase
- Website visits went up 486.25% in one year.
- Conversion rate improved 68.18%